On Thursday Accelerator hosted a Digital PR workshop led by David Alexander, Managing Director of Calacus – with consultant Becky Williams.
The workshop provided lots of useful tips for developing and improving PR strategy. PR is important to consider when starting up a new business – it helps to build reputation, gain trust, and approach your target audience.
We heard about: how PR has evolved in the digital age, writing press releases, identifying target audiences, preparing a creative strategy, storytelling, managing a reputation, and using content marketing to reach your audience.
David also gave a list of resources to help with social media. Hootsuite and Sprout Social can be used to manage multiple social media channels, and Socialbakers has a tool which provides detailed analytics to help keep track of your audience.
These videos on Reputation Management and Content Marketing, used as part of the session, were great resources too:

Calacus is an international PR company based at Accelerator. They are providing PR consultancy as part of the amazing prize package awarded to our Big Idea winner.  Don’t miss out!  The deadline to enter is next Monday. Read all about how you can apply here.
Plus: there are more workshops coming up soon! We will be hosting drop-in sessions from KPMG, a seminar on Shareholder Agreements, and a Digital Storytelling workshop in April. For more details and to book, visit our Events page.