Social media presence is nothing without engaging content to share through it. Great content is worthless without ways to spread them to reach your target audience. Content and social media are inextricably connected topics which is why this practical workshop deals with them together. During the 2 hours we are going to take a bird’s eye view of currently popular social media platforms and the type of content best suited for them, get you started on your content strategy based on your target audience’s interest.
- What is social media (marketing)?
- The top 6 most important social media channels, demographics, new features and changes in 2018
- Strategy for social media and content
- Behaviour and tone of voice
- Visual language
- Topics and themes
- A quick note on personas and social listening
- The first piece – how to get started and where to get ideas
- How much time to spend?
Marketing Strategy for Business Growth.
Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would you like to build a strong foundation learning repeatable methods for constructing a sound marketing strategy?
GetSet for Growth London workshops are tailored for business owners, to enable the creation of a marketing plan that makes sense, actually helps day to day execution and facilitates growth. Each class is a practical and interactive session designed to help you create a consistent presence, shape your messaging, pick the right communication channels and maximising ROI on your marketing spend.
Pick any of the comprehensive and self-contained workshops that match the specific areas and challenges you are interested in or attend a whole series in order to learn all the necessary skills enabling you to create a sound, long-term marketing strategy.
Please bring a pen, paper and a laptop, tablet or mobile phone to be able to participate in the exercises and use your time with us meaningfully. Last but not least, come with an open and inquisitive mind.
3 April 2019
5:30 PM – 8:00 PM
35 Kingsland Road
London, E2 8AA