Wed, February 14, 2018
6:00 PM – 7:30 PM
Accelerator London
35 Kingsland Road
London, E2 8AA

Understanding to whom you want to sell your product or services is ground zero, the most important part of building an effective marketing plan. Within this session, we are going to look at research methods online and offline, the right questions to ask from your existing or future customer and build a customer persona complete with motivations, hopes, interests, problems and gains. All invaluable for building a relevant brand and picking the right channels to talk about it.
Outline of the workshop:

  • Introductions
  • What is a persona?
  • Segmentation – Exercise
  • Research tools online
  • Provisional persona – Exercise
  • Break
  • Interview practice in groups
  • Presentations – All groups give a short recap of the most important learnings

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6 Weeks of Marketing Strategy
Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would you like to build a strong foundation learning repeatable methods for constructing a sound marketing strategy?

GetSet for Growth London presents a 6 Weeks of Marketing Strategy for business owners, to enable the creation of a marketing plan that makes sense, actually helps day to day execution and facilitates growth. Each class is a practical and interactive session designed to help you understand the role of ‘Marketing’ as a core dimension in your business, the importance and how of creating the right messaging, picking the right communication channels and maximising ROI on your marketing spend.
Join GetSet for Growth London on this marketing journey either in its entirety to fine-tune your messaging, craft a comprehensive marketing strategy and promotional mix for the next 12 months; or pick any of the comprehensive and self-contained workshops that match the specific areas and challenges you are interested in.
Schedule of weekly classes (every Tuesday evening) is as follows:
Week 1: Building a rich & helpful customer persona.
Week 2: Finding your brand positioning and creating strong, meaningful messaging

Week 3: Understand your sales cycle

Week 4: Demystifying digital marketing tools
Week 5: Social Media and Content Marketing
Week 6: Marketing for Investment