Wed, February 14, 2018
6:00 PM – 7:30 PM
35 Kingsland Road
London, E2 8AA
Outline of the workshop:
- What is a persona?
- Segmentation – Exercise
- Research tools online
- Provisional persona – Exercise
- Interview practice in groups
- Presentations – All groups give a short recap of the most important learnings
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6 Weeks of Marketing Strategy
Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would you like to build a strong foundation learning repeatable methods for constructing a sound marketing strategy?
Join GetSet for Growth London on this marketing journey either in its entirety to fine-tune your messaging, craft a comprehensive marketing strategy and promotional mix for the next 12 months; or pick any of the comprehensive and self-contained workshops that match the specific areas and challenges you are interested in.
Schedule of weekly classes (every Tuesday evening) is as follows:
Week 1: Building a rich & helpful customer persona.
Week 2: Finding your brand positioning and creating strong, meaningful messaging
Week 3: Understand your sales cycle
Week 4: Demystifying digital marketing tools
Week 5: Social Media and Content Marketing
Week 6: Marketing for Investment