Tue, February 20, 2018
5:30 PM – 8:00 PM
35 Kingsland Road
London, E2 8AA
What do you want to be known for? How can you create that special flavour, making you stand out from the crowd and connect with people who will love what you have to offer? TThe goal of the workshop is for you to leave a with a better understanding of your core values and how do you want to be known. This knowledge will help you shape your communication and make better decisions when it comes to the visual elements of your brand.
We’ll look at:
What is brand?
Value driven branding
Finding your niche
Tone of voice
6 Weeks of Marketing Strategy
Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would you like to build a strong foundation learning repeatable methods for constructing a sound marketing strategy?
GetSet for Growth London presents a 6 Weeks of Marketing Strategy for business owners, to enable the creation of a marketing plan that makes sense, actually helps day to day execution and facilitates growth. Each class is a practical and interactive session designed to help you understand the role of ‘Marketing’ as a core dimension in your business, the importance and how of creating the right messaging, picking the right communication channels and maximising ROI on your marketing spend.
Join GetSet for Growth London on this marketing journey either in its entirety to fine-tune your messaging, craft a comprehensive marketing strategy and promotional mix for the next 12 months; or pick any of the comprehensive and self-contained workshops that match the specific areas and challenges you are interested in.
Schedule of weekly classes (every Tuesday evening) is as follows:
Week 1: Building a rich & helpful customer persona. Book here
Week 3: Understand your sales cycle Book here
Week 4: Demystifying digital marketing tools
Week 5: Social Media and Content Marketing
Week 6: Marketing for Investment
Please bring pen, paper and a laptop, tablet or mobile phone to be able to participate in the exercises and use your time with us meaningfully, and come with an open and inquisitive mind.
Orsi Toth, Marketing Advisor
Orsi is a marketing and business strategist with a decade of experience in brand building, online communication, workshop facilitation and product development.
Over the last decade she has transitioned from classic advertising, coordinating ATL projects and creative teams, to digital communication, product development and user experience, working with brands like Johnson & Johnson, Nissan, Peugeot and Reckitt Benckiser.
In 2012, she co-founded travel tech startup Drungli, the adventure generator for spontaneous people. As the CEO and Product Manager she was instrumental in the sites growth from zero to 50k unique visitors per month, mostly through social media, PR and consistent, vivid branding. Most recently she has written a book on target audience analyses and buyer persona building.
She is committed to delightful customer experiences, deeply understanding how human beings work and building amazing products that are capable of changing lives for the better.
Please be advised that while the workshop is free of charge, we will ask you to fill in a registration form and session feedback form. GetSet for Growth is a fully funded program set up to support East London entrepreneurs and these bits of paperwork enable us to track our progress, measure our impact and continue providing you free services.
Registered participants based in Hackney, Newham, Tower Hamlets, Waltham Forest, Lewisham, Southwark and Lambeth are also eligible for free of charge ongoing one to one marketing or financial support with our advisers.
If you would require special assistance in the event of an emergency for any reason, please let us know so we can make any necessary arrangements by calling us on 0800 121 4458 or emailing firstname.lastname@example.org.