6.00pm – 8.00pm
Build a helpful customer profile
Understanding your customer is ground zero, the most important part of building an effective marketing plan. Within this session, we’ll look at research methods online and offline, the right questions to ask your existing or future customer and build a customer persona complete with motivations, hopes, interests, problems and gains. All invaluable for building a relevant brand and picking the right channels to talk about it.
This event is in partnership with GetSet For Growth, an innovative and highly successful service providing world-class advice to businesses through their holistic approach and a unique blend of finance and marketing expertise.
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